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Privacy and Cookie Policy

Table of Contents

  1. Introduction
  2. Personal Data We Collect
  3. Why We Collect Your Personal Data: Purposes
  4. Legal Bases for Processing
  5. Cookies
  6. Meta-Pixel
  7. Google Analytics
  8. How Long We Store Your Data
  9. How We Secure Your Data
  10. Where Your Personal Data Are Processed
  11. Who Has Access to Your Data
  12. Changes to Our Policy
  13. How You Can Exercise Your Rights
  14. Objection and Right of Complaint
  15. Contact

1. Introduction

Your privacy is important to us. This Privacy and Cookie Policy (“Policy”) outlines how we collect, use, and protect your personal data in compliance with applicable laws, including the General Data Protection Regulation (GDPR). Your personal data will only be used for the purposes stated in this Policy.

2. Personal Data We Collect

We collect personal data via our website, which may include:

  • Order Information: Name, address, contact, and invoicing details when you place an order.
  • Account Creation: Name, email address, and password if you create an account.
  • Customer Service: Name, email, and/or phone number when you contact us.
  • Newsletter Subscription: Your email address if you choose to receive our newsletter.
  • Website Activity: IP address, browsing data, and activity on our website, collected through cookies (see Section 5).
  • Surveys: Responses to optional surveys aimed at improving our services.

 

3. Why We Collect Your Personal Data

We process your personal data for the following purposes:

  • To fulfill your order and provide our services.
  • To improve our website and services based on user feedback.
  • To send you promotional content, including newsletters (with your consent).

We will not use your personal data for automated decision-making, including profiling.

4. Legal Bases for Processing

We process your personal data based on the following legal grounds:

  • Contract: To fulfill our contract when you place an order.
  • Legitimate Interests: To optimize our services, respond to inquiries, and conduct marketing activities, provided your interests do not override ours.
  • Consent: For activities such as sending newsletters. You can withdraw your consent at any time.

5. Cookies

We use cookies to enhance your experience on our website. Cookies are small text files stored on your device that help us:

  • Improve website functionality and user experience.
  • Analyze traffic and user behavior to identify potential improvements.

You can manage cookie preferences through our cookie banner or adjust your browser settings. Note that disabling cookies may affect website functionality.

6. Meta-Pixel

We use Meta pixels to gather information for targeted marketing. For more details, please refer to the Meta privacy policy: Meta Privacy Policy.

7. Google Analytics

We use Google Analytics to collect statistical information about our website usage for marketing purposes.

8. How Long We Store Your Data

We retain your personal data only as long as necessary for the purposes outlined:

  • Newsletter: Retained until you unsubscribe.
  • Customer Inquiries: Retained for up to 1 year.
  • Order Information: Retained for up to 2 years for accounting and administrative purposes.
  • Technical Data: Anonymized and retained for up to 6 months.

9. How We Secure Your Data

We implement technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. These measures include:

  • Confidentiality agreements with employees.
  • Data processing agreements with third parties.
  • Regular testing and evaluation of security measures.

 

10. Where Your Personal Data Are Processed

We process your personal data within the European Union. Any transfer of data outside the EU will comply with GDPR requirements.

11. Who Has Access to Your Data

Your personal data will not be shared with third parties unless legally required or with your consent. We use third-party service providers under data processing agreements that ensure confidentiality and security.

12. Changes to Our Policy

We may update this Policy in response to changes in our services or legal requirements. Significant changes will be communicated to you via email or through notifications on our website.

13. How You Can Exercise Your Rights

Under GDPR, you have the following rights:

  • Access to your personal data.
  • Correction of inaccurate data.
  • Deletion of your personal data.
  • Restriction of processing.
  • Objection to processing based on legitimate interests.
  • Data portability.

To exercise these rights, please contact us using the details in Section 15.

14. Objection and Right of Complaint

If you have objections regarding our processing of your personal data, please contact us. You also have the right to lodge a complaint with the Dutch Data Protection Authority or your local authority.

15. Contact

The responsibility for processing personal data lies with:

BB Distribution
Nobelsingel 15
2652 XA Berkel en Rodenrijs
The Netherlands

Telephone: +31 (0) 70 319 99 00
Email: [email protected]

February 2024

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