We don’t just design bags.
We design Confidence. Protection. Freedom.
At XD Design, we believe that good design starts with a clear purpose. Our goal is to create smart, sustainable products that help people move freely and confidently in an ever-changing world.
What began with a simple idea has grown into a global movement built around innovation and trust. We design anti-theft backpacks and accessories that make everyday life safer, more convenient, and more sustainable. Each product reflects our commitment to thoughtful design, blending modern aesthetics with practical functionality for people on the go.
From busy workdays to weekend getaways, from cycling through the city to flying across the world, our anti-theft backpacks keep your belongings secure and your journey effortless. We design with care so you can travel with ease.
Sustainability is part of who we are. We use recycled materials wherever possible and choose processes that reduce our environmental impact. Innovation is not a trend but a responsibility. We continuously explore new ways to make our backpacks lighter, safer, and smarter, ensuring that every design contributes to a better way to move.
Sustainability is embedded in our DNA At XD DESIGN, We believe sustainability starts with smart choices.
— Mission statement
From idea to icon
What started in 2016 as a bold idea became a global success. Our first product, the Bobby Original anti-theft backpack, was launched through Kickstarter and quickly raised over $2 million in funding. Since then, we’ve sold over 1 million backpacks worldwide and continue to grow with every product iteration.
What we stand for
Function first
Hidden zippers that stay out of sight. Cut-resistant materials that stand up to the unexpected. Lockable zippers, built-in locks and RFID-protected pockets that keep your essentials secure. Every detail is made with protection in mind.
Sustainability
Our backpacks are made using certified recycled materials. With the AWARE™ tracer, you can verify the origin and impact of the fabrics used. We focus on reducing environmental impact by choosing materials that give waste a second life, without compromising on quality or durability.
Made to last
We design for durability. Every product is made with high-quality materials and sustainable processes that stand the test of time. All our products are manufactured in facilities that meet verified social standards under the BSCI framework and Code of Conduct.
By using the #Ontrack tool we calculate the life cycle and CO2 footprint of our products. This allows us to understand the impact of our products and select the best materials with a low CO2 footprint, offering a more responsible option to our customers. The footprint calculation has a cradle-to-grave scope and includes the products packaging and accessories. Learn more.
